Last updated: 2026-05-15

KIA Soul vs Mazda CX-30: Reliability Compared

Choosing between the KIA Soul and the Mazda CX-30? This page compares their reliability scores, NHTSA recall history, owner-reported complaints, and estimated annual repair costs so you can make a confident long-term ownership decision between these two compact suvs.

Our reliability scores are based on NHTSA recall and complaint data, independent repair cost estimates, and sales-normalized complaint rates. The KIA Soul currently leads with an average score of 77/100 compared to 66/100. Scroll down for the full year-by-year breakdown, common problem areas, and repair cost comparison.

How Do the KIA Soul and Mazda CX-30 Generations Compare?

As of today, the Mazda CX-30 is in its first generation, which ran from 2020 to 2024. Since it has recently completed its first generation, potential buyers should be aware that newer platforms like this may have experienced typical first-year issues, which tend to be resolved in subsequent model years as the platform matures. In contrast, the KIA Soul is currently in its third generation, which began in 2020 and is set to conclude in 2025. The Soul received a significant facelift in 2023, indicating that it is in the later stages of its generation cycle. Mature platforms like the Soul's third generation are often more reliable due to ongoing improvements and refinements over the years. This makes the KIA Soul a potentially more reliable choice, given its established platform and recent updates.

Verdict

The KIA Soul is more reliable than the Mazda CX-30, scoring 77/100 vs 66/100.

The KIA Soul demonstrates stronger reliability with an average score of 77/100 compared to the Mazda CX-30's 66/100. Both vehicles have experienced 10 recalls, but the KIA Soul has a slightly higher owner complaint rate at 6.4 per 10,000 sold, versus the CX-30's 5.7. However, a key differentiator is the KIA Soul's estimated annual repair cost of $437, providing a clearer picture of ongoing maintenance expenses, which is not available for the CX-30. While both models exhibit common issues in engine and electrical systems, the KIA Soul's higher reliability score and transparent repair cost estimation make it a more reliable choice overall.

Key Differences

  1. 1KIA Soul scores 11 points higher in reliability
  2. 2Mazda CX-30 has a 1-star higher safety rating
  3. 3Mazda CX-30 has 0.7 fewer complaints per 10k sold

Category Scoreboard

1KIA Soul
2Mazda CX-30
Reliability ScoreTotal RecallsComplaint RateSafety Rating

KIA Soul vs Mazda CX-30: Which Is More Reliable?

KIA Soul vs Mazda CX-30 at-a-glance reliability comparison
MetricKIA SoulMazda CX-30
Reliability Score77/10066/100
Years Tracked87
Total Recalls1010
Complaints per 10k Sold6.45.7
Safety RatingNHTSA overall
2025 NHTSA
2026 NHTSA
Frontal
Side
Rollover
Year Wins60

What Are the Common Problems With the KIA Soul and Mazda CX-30?

The Mazda CX-30 and KIA Soul exhibit distinct problem profiles, particularly in terms of engine-related issues and crash-linked complaints. The CX-30 has a relatively low total of 218 complaints, with the engine being the most reported issue at 44 complaints, but it notably includes a high percentage of crash-linked incidents in service brakes and airbags. In contrast, the KIA Soul has a significantly higher total of 1005 complaints, with engine issues being the most prevalent at 410 complaints and only 2 of these linked to crashes. The Soul also shows a concerning number of crash-linked complaints in the air bags category, with 24 out of 34, highlighting a potential safety concern not as pronounced in the CX-30.

KIA Soul vs Mazda CX-30 common problem areas comparison
ComponentKIA SoulMazda CX-30
ENGINE2.6Low1.2Low
UNKNOWN OR OTHER0.7Very Low0.7Very Low
POWER TRAIN1Very Low0.3Very Low
ELECTRICAL SYSTEM0.5Very Low0.8Very Low
ENGINE AND ENGINE COOLING0.5Very LowNone
AIR BAGS0.2Very Low0.3Very Low
SERVICE BRAKES0.1Very Low0.4Very Low
STEERING0.3Very Low0.1Very Low
VEHICLE SPEED CONTROL0.1Very Low0.2Very Low
VISIBILITY/WIPERNone0.3Very Low
FORWARD COLLISION AVOIDANCENone0.2Very Low
EXTERIOR LIGHTING0.1Very LowNone
STRUCTURENone0.1Very Low
SUSPENSIONNone0.1Very Low
LANE DEPARTURENone0.1Very Low
SEATSNone0.1Very Low
WHEELSNone0.1Very Low
FUEL SYSTEMNoneNone
FUEL/PROPULSION SYSTEMNoneNone
SEAT BELTSNoneNone
BACK OVER PREVENTIONNoneNone

Complaints per 10,000 units sold, aggregated across all tracked model years from NHTSA owner reports.

Which Is Cheaper to Maintain: KIA Soul or Mazda CX-30?

Independent repair cost data indicates that the KIA Soul has an annual repair cost of $437, with a repair frequency of 0.2 visits per year and a 9% risk of major repairs. While specific data for the Mazda CX-30 is unavailable, industry trends can provide some insight. The KIA Soul's modest repair frequency and moderate risk suggest reliable performance with predictable costs. Over five years, the KIA Soul's repair expenses could total approximately $2,185. For cost-conscious buyers, the KIA Soul offers clear advantages with its lower expected maintenance costs and relatively infrequent repair visits. Without concrete data for the Mazda CX-30, the KIA Soul emerges as a more transparent and potentially more economical choice.

How Does KIA Soul vs Mazda CX-30 Reliability Compare by Year?

KIA Soul vs Mazda CX-30 year-by-year reliability scores
YearKIA SoulMazda CX-30Edge
202585/1000R / 9C68/1001R / 22CKIA Soul
202486/1000R / 23C68/1002R / 23CKIA Soul
202377/1004R / 45C68/1001R / 20CKIA Soul
202278/1001R / 78C67/1001R / 28CKIA Soul
202172/1002R / 190C60/1002R / 94CKIA Soul
202070/1001R / 338C64/1003R / 31CKIA Soul

Best years to cross-shop: The 2024 KIA Soul scored 86/100 and the 2025 Mazda CX-30 scored 68/100 — these represent the strongest model years in our tracking range.

Who Should Buy the KIA Soul vs the Mazda CX-30?

If you prioritize low running costs and a lower risk of major repairs, the KIA Soul might be the better choice for you. With a reliability score of 77/100 and an estimated annual repair cost of $437, it offers a budget-friendly option for those who want to minimize unexpected expenses. Additionally, the KIA Soul has a major repair risk of only 9% and a repair frequency of 0.2 times per year, making it a solid option for those who value peace of mind. On the other hand, if you are drawn to the Mazda brand and can accommodate slightly higher owner complaints at 5.7 per 10,000 sold, the Mazda CX-30 could still be a viable option. However, keep in mind its lower reliability score of 66/100 and the lack of detailed repair cost estimates. If the allure of Mazda's driving experience outweighs potential reliability concerns, the CX-30 might be your preference despite its noted issues with the engine and electrical system.

KIA Soul vs Mazda CX-30: Common Questions

Is the KIA Soul more reliable than the Mazda CX-30?
Based on our data, the KIA Soul is more reliable with an average score of 77/100 compared to 66/100. The difference is modest, so both are reasonable choices.
Which has more recalls, the KIA Soul or the Mazda CX-30?
Both have 10 recalls across their tracked years. Review individual year pages for details on what each recall covers.
Which has fewer owner complaints, the KIA Soul or the Mazda CX-30?
Adjusted for sales volume, the Mazda CX-30 has a lower complaint rate at 5.7 per 10,000 vehicles sold versus 6.4 for the KIA Soul. Normalizing by sales gives a fairer comparison than raw totals.
Is the KIA Soul or Mazda CX-30 safer?
Based on NHTSA crash test ratings, the Mazda CX-30 has a higher overall safety rating of 5/5 stars compared to 4/5 for the KIA Soul. Check sub-ratings (frontal, side, rollover) above for a more detailed safety comparison.

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How We Calculate Reliability Scores

Auto Reliability Index scores are calculated on a 0–100 scale using a weighted formula that combines multiple public data sources. Each factor is weighted based on its predictive value for real-world ownership experience.

Key Ranking Factors

1

Complaint Severity

NHTSA owner complaints weighted by component category (e.g., powertrain, safety systems, electronics, cosmetic) — safety-critical issues carry more weight than cosmetic ones. Adjusted for sales volume so high-volume models aren't unfairly penalized.

2

Repair Costs

Independent reliability ratings based on repair frequency, average repair costs, and severity of typical repairs for each model.

3

Recall Impact

Number of NHTSA recalls weighted by severity. “Stop driving” and fire-risk recalls are penalized more heavily than minor software or labeling recalls.

4

Issue Diversity

Measures how many major vehicle systems (engine, transmission, electrical, braking, etc.) have recorded complaints. A vehicle with issues spread across many systems may indicate systemic quality issues.

Scores are grouped into four tiers:

  • 80–100: Excellent— Top-tier reliability, minimal issues
  • 60–79: Good— Reliable with some minor concerns
  • 40–59: Mixed— Notable issues, research before buying
  • 0–39: Risky— Significant problems, proceed with caution

Data is sourced from NHTSA recall records, owner complaint filings, and independent repair databases. Scores are recalculated as new data becomes available. While the weighting model is proprietary, all underlying data sources are public and traceable.

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